Behind the Scenes: Working on Secret Quilting Patterns for Quilt Market

One of my favorite yet challenging aspects of my job is working on secret quilting projects that can’t be revealed until Quilt Market. For those of you who are new to the world of quilting, Quilt Market is like the Super Bowl for quilters and fabric lovers! It’s the big event where designers, brands, and retailers come together to showcase their latest products and designs to the world. It’s also where we finally get to pull back the curtain on all the hush-hush projects we’ve been working on for months. Post Covid the big launch at Quilt Market has changed a bit but whether Market or anytime of the year, working behind the scenes is still pretty darn thrilling.

The Thrill of a Well-Kept Secret

Working on secret quilting patterns is like being a part of a secret club that only a few select people get to join. The excitement builds as we collaborate with our talented team of designers, and quilters, watching the project come to life one stitch at a time. But, as much as I want to share what I have been sewing, I have to resist the urge to spill the beans! Moda recently had its biggest launch and the Moda designers have shared their new lines and projects so I can catch you up on what I have been doing.

In the months leading up to Quilt Market, our designers works tirelessly to create beautiful patterns that will inspire quilters around the world. The designs often involve hours of brainstorming, fabric selection, tweaking, and sometimes even starting from scratch to get everything just right. There’s a certain kind of magic in knowing that we’re crafting something truly special that will only be unveiled to the world when the time is perfect and then there are deadlines. The designers have to work on such tight deadlines to work ahead and create all the details needed for each product launch.

The Challenge of Keeping it Under Wraps

As a quilter, my natural instinct is to share, share, share! But when it comes to these secret projects, I have to keep my creativity locked down. This is especially tough when our community is buzzing with questions, wanting to know what’s coming next. I might drop a few hints—like a peek at a fabric swatch or a photo of a half-covered sewing machine—but I have to be careful not to give too much away!

One of the fun parts is creating a sense of anticipation. We tease our audience with countdowns, behind-the-scenes snapshots, and cryptic captions that make them guess what’s coming. It’s like laying a trail of breadcrumbs that leads to a big reveal. It’s so rewarding to see the excitement build, knowing that soon we’ll get to share the full picture. The timing could not have been better for a quilt retreat at Primitive Gatherings where I worked on three different quilt samples, finishing up the blocks from Stacy Iest Hsu, making the watermelon quilt by Camille and a layer cake quilt by Corey Yoder.

The Big Reveal at Quilt Market

When Quilt Market finally arrives, it feels like Christmas morning! The moment we’ve all been waiting for has come, and we get to finally showcase our secret projects to the world. The buzz at Quilt Market is always electric, and seeing our audience’s reactions makes all the months of keeping secrets completely worth it.

It’s also inspiring to see how other creators, designers, and quilters interpret trends and bring their unique vision to the event. As the projects we’ve been keeping under wraps come to life on the show floor and across social media, we can finally let the floodgates open. Sharing the joy and excitement of these new designs with our online community is one of the best parts of my job, but seeing the projects and designers in person is priceless.

Looking Forward to the Next Chapter

Even though Quilt Market marks the end of one creative journey, it’s also the beginning of the next. As soon as the curtain drops, we’re already brainstorming and dreaming up ideas for the next round of secret projects. And the cycle starts all over again!  So to finish up, a few more details on what I accomplished.

I made a record breaking total of 6 different quilts, added the binding on 12 quilts, machine sewed some of the bindings down. Now on with the show!

Being a part of this creative process, from the earliest concepts to the grand reveal, is one of the most rewarding aspects of working in the quilting industry.

Stay tuned to our social media channels, because as soon as Quilt Market opens its doors, we’ll be sharing every detail of the secret patterns we’ve been keeping under wraps and I am sure there will even be surprises for us.

Until then, happy stitching, and may your quilts always tell a beautiful story!

-modalissa